When it comes to advertisers avoiding controversial shows, it’s not just Rush From today’s TRI Newsletter: Premiere Networks is circulating a list of 98 advertisers who want to avoid “environments likely to stir negative sentiments.” The list includes carmakers (Ford, GM, Toyota), insurance companies (Allstate, Geico, Prudential, State Farm) and restaurants (McDonald’s, Subway). As you’ll see in the note below, those “environments” go beyond the Rush Limbaugh show:
"To all Traffic Managers: The information below applies to your Premiere Radio Networks commercial inventory…They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity)."
So, how’s that free-market thingy working out for you, folks?
Just a few advertisers, Rush? Just a few?
There’s over 50 advertisers who’ve left Rush specifically. And now there’s 98 who are asking their spots be run any single time other than right-wing radio.
Preemptive note: Pushing back on advertisers to leave a program is not limiting someone’s free speech. It’s holding companies accountable for ideas they’re sponsoring via their dollars, and letting them know should they continue to sponsor speech like Limbaugh’s with their money speech, we’ll use our money dollars elsewhere.