Cognitive Dissonance

"Democracy! Bah! When I hear that I reach for my feather boa!" - Allen Ginsberg

Posts tagged Down Syndrome

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Noah's Dad - Target Is ‘Down’ With Down Syndrome: 5 Things Target Said By Saying Nothing At All

Noah’s Dad, a site dedicated to showing people with Down Syndrome are still, uh, people, spotted a Target ad that warms my heart. I’ll let him explain:

If you were browsing through this week’s Target ad you may have passed right over the adorable little boy in the bright orange shirt smiling at you on page 9! And if so, I’m glad!

The reason I’m glad? Well, that stylish young man in the orange shirt is Ryan. Ryan just so happened to have been born with Down syndrome, and I’m glad that Target included a model with down syndrome in their typical ad!

This wasn’t a “Special Clothing For Special People" catalog. There wasn’t a call out somewhere on the page proudly proclaiming that "Target’s proud to feature a model with Down syndrome in this week’s ad!" … In other words, they didn’t make a big deal out of it. I like that.

I like that too. As awful as Target and other soulless bigboxes have been (see donations to anti-gay candidates, cutting into the Thanksgiving holidays of employees for Black Friday, and breastfeeding moms), it’s great to see one of them do the right thing. The ad, from Noah’s Dad:

Finally Noah’s Dad gives us examples of why Target is doing it right:

I could list a hundred things Target said by running this ad, let me give you 5 that immediately come to mind:

  1. They said that people born with Down syndrome deserve to be treated the same as every other person on this planet.
  2. They said that it’s time for organizations to be intentional about seeking creative ways to help promote inclusion, not exclusion. (It’s no accident that Target used a model with Down syndrome in this ad; it was an intentional decision. If [we] want the world to be a place where everyone is treated equal we can’t just sit around and watch the days tick away. We have to be intentional. We have to do something.)
  3. They said that companies don’t have to call attention to the fact that they choose to be inclusive in order for people to notice their support for people with disabilities. In fact, by notmaking a big deal out of it they are doing a better job of showing their support for the special needs community.
  4. They said it’s important for the world to see people born with disabilities with a fresh set of eyes. That it’s time for us to lay down all the inaccurate stereotypes from the past and move forward embracing the future with true and accurate ones
  5. They said you don’t have to spend a lot for your kids to look good! (I mean come on, that shirt’s only five bucks!)

I think he nails it here with the point that companies can be inclusive without tooting their own horn about being inclusive. Whenever I see a “very special feature” highlighting individuals who are somehow not straight, white, adult males, I just want to bake a batch of these and hand them out with fanfare:

cookie--meets minimum standards

We live in a society where patting one’s self (or corporation) on the back seems to be the norm, so when a corporation like Target (or anyone) does the right thing without feeling the need to point it out, I give a thumbs up.

(Source: cognitivedissonance)

Filed under Down Syndrome advertising target you're doing it right inclusiveness Noah's Dad thumbs up