Posts tagged advertising
Posts tagged advertising
In case you missed why the xenophobes are melting down tonight, here’s the ad that sparked a racist rage fest on Coca-Cola’s Facebook page. This links directly to the post on Facebook. Be warned: Racist, xenophobic, misogynistic, classist, homophobic bile most vile abounds.
So do massive trolling opportunities if you’re feeling puckish.
I’m looking at you, hawkamania.
Honda has designed the Fit She’s, “the only car model aimed exclusively at women.” The designers took a regular Honda Fit and made it “adult cute.” The seats, steering wheel, and floor mats are all stitched in pink, and the apostrophe in “She’s” is shaped like a heart. Wrinkles, be gone: A special windshield cuts ultraviolet rays, and the AC unit allegedly improves the driver’s skin quality.
Please don’t market this in America.
An ad in The Economist, directly appealing to the 1% and how hard they work.
Just about every ad in The Economist is this one. Legit. Andrew and I received a subscription as a wedding present and don’t get me wrong — it’s interesting and we enjoy it. However, the ads feel like fascinating, slightly uncomfortable anthropological research.
Is it just me, or is this tweet inappropriately cheerful?
Yep, Uncle Freddy’s Miserable Miscreants are at it again:
Westboro spokesman Steve Drain told Southern Poverty Law Center’s Hatewatch that the church had some commonalities with Limbaugh, although he declined to say specifically what they were.
"The ad’s message will be that America is doomed because Americans have cast aside the standards of God, and won’t quit their proud sinning," Drain explained.
Drain told Raw Story that while his organization has had their differences with Limbaugh, they were on the same page when it came to labeling Georgetown University law student Sandra Fluke a slut. “Even a blind hog can get an acorn every once in a while,” Drain explained.
"That lady basically believes she wants the government to pay to kill her babies," Drain said. "That implies a certain level of promiscuity. She wants to fornicate her brains out, but she doesn’t want a child. Sounds like a slut to me, and God hates sluts."
A fox can smell its own, no? Rush Limbaugh and Westboro Baptist Church… I imagine the love story began like this:
Radio-Info.com reports that Premiere Networks, which syndicates the Rush Limbaugh show, told its affiliate radio stations that they are suspending national advertising for two weeks. Rush Limbaugh is normally provided to afflilates for free in return for running several minutes of national advertisements provided by Premiere each hour. These ads called “barter spots.” These spots are how Premiere makes its money off of Rush Limbaugh and other shows it syndicates.
But without explanation, Premiere has supended these national advertisements for two weeks. Radio-Info.com calls the move “unusual.” The development suggests that Rush Limbaughs incessant sexist attacks on Sandra Fluke have caused severe damage to the show.
When it comes to advertisers avoiding controversial shows, it’s not just Rush From today’s TRI Newsletter: Premiere Networks is circulating a list of 98 advertisers who want to avoid “environments likely to stir negative sentiments.” The list includes carmakers (Ford, GM, Toyota), insurance companies (Allstate, Geico, Prudential, State Farm) and restaurants (McDonald’s, Subway). As you’ll see in the note below, those “environments” go beyond the Rush Limbaugh show:
"To all Traffic Managers: The information below applies to your Premiere Radio Networks commercial inventory…They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity)."
So, how’s that free-market thingy working out for you, folks?
Just a few advertisers, Rush? Just a few?
There’s over 50 advertisers who’ve left Rush specifically. And now there’s 98 who are asking their spots be run any single time other than right-wing radio.
Preemptive note: Pushing back on advertisers to leave a program is not limiting someone’s free speech. It’s holding companies accountable for ideas they’re sponsoring via their dollars, and letting them know should they continue to sponsor speech like Limbaugh’s with their money speech, we’ll use our money dollars elsewhere.
Companies are continuing to join the rapidly growing list of businesses that have ceased advertising on Limbaugh’s show, responding to the flood of grievances that are pouring in from disgruntled customers — even as the radio host dismissed the reports of advertisers pulling their commercials on his program Wednesday.
The list of companies that officially announced on Twitter, Facebook or in statements to other media outlets that they would stop advertising on the radio show include: AccuQuote Life Insurance, Allstate Insurance, AOL, Aquarium of the Pacific, Bare Escentuals, Bethesda Sedation Dentistry, Bonobos, Capital One, Carbonite, Cascades Dental, Citrix, Consolidated Credit Counseling Services, Constant Contact, Cunningham Security, Freedom Debt Relief, Geico, Girl Scouts, Goodwill Industries, Hadeed Carpet, JCPenney, Legal Zoom, Matrix Direct, Netflix, Norway Savings Bank, O’Reilly Auto Parts, Philadelphia Orchestra, PolyCom, Portland Ovations, ProFlowers, Quicken Loans, Regal Assets, Reputation Rhino, RSVP Discount Beverage, Sears, Sensa, Service Magic, Sleep Train, Sleep Number, St. Vincent’s Medical Center, Tax Resolution, Thompson Creek Windows and Vitacost.
In addition, the Canadian rock group Rush has also asked Limbaugh’s show to stop using its music on the air, according to media producer Bob Cesca. “The use of Rush’s music in this manner implies an endorsement of the views expressed and products advertised on the show,” an attorney for the band said in a letter to the radio show, as Cesca reported. “Accordingly, we hereby demand that you immediately stop all use of Rush’s music and confirm that you will do so.”
I saw you got a question regarding ad buys, so maybe I can help.
I worked for Clear Channel back in the day, and I can clear up some of this confusion regarding Limbaugh sponsors. Granted, this was several years ago, so things may have changed. We had major ad buys that would be rotated on affiliates throughout the day, regardless of programming, for a certain number of times during certain hours. I had to load these spots weekly. So an ad may air during Limbaugh or another show, but not be a sponsor of that program. For example, company X has an ad buy with Premiere Radio through Clear Channel. They want to run fifty fifteen-second ads between 10 AM and 10 PM. Odds are, one or two would run during Limbaugh unless they said not to run them then. It was an automatic rotation.
Each ad would be loaded by the affiliate station because it would be sent to them from a larger corporate office weekly on CD. This didn’t always go smoothly. Let’s say Topeka, Kan. boned pulling the ad from rotation if it was to be pulled during a specific time. It may air at the wrong time instead of being pulled during Limbaugh’s program. So Topeka folks might think Company X is a sponsor.
Also, local ads may air during Rush because Billy Bob’s House of BBQ bought ad time on that local station between 10 AM and 2 PM. The satellite feed for Limbaugh’s program will typically leave room for local advertising. It doesn’t mean they necessarily sponsor Limbaugh.
During Rush’s program, there’s also ads that run because they’re bought specifically for the program. Honestly, it’s difficult to tell unless the ad is voiced by Limbaugh. A suggestion would be to contact the company, OR contact your local Premier/Clear Channel affiliate airing Limbaugh and ask if the spot is run locally from a Premiere ad buy, or via satellite. If it’s satellite, odds are greater that it’s a Limbaugh sponsor. If it’s not, you can tread a little lighter with an email to the specific company asking if they specifically wish to sponsor Limbaugh, versus blasting them for doing so. It may be unintentional.
Hope this clears up some of the confusion.
Very informative as usual, thanks!
You’re welcome, and anyone can correct me if I’m wrong here. Again, this was the process awhile ago. As far as I know, it hasn’t changed.
This is what I will imagine from now on with Rush and those embracing Bill O’s defense of El Rushbo.
This whole “debate” is painfully exhausting. And let me be clear, this is not a debate. This is a war against anyone who identifies as female. Period.
It crushes me to watch those of us who use contraception for any reason denigrated as sluts, whores, prostitutes, etc. I spoke with one woman who told me she broke down in tears at work listening to Rush Limbaugh lambaste Sandra Fluke for a third day. She was embarrassed. I don’t think she should be ashamed at all.
I’m tired. I’m frustrated. I’m enraged. But until stone-age motherfuckers like Limbaugh and O’Reilly recognize why THIS IS NOT OK, I will keep fighting. Also, I know they never will recognize it, so I will never, ever stop. You want a war, we will give you a war.
An injury to one is an injury to all.
You did not apologize, Rush. Nor do you get it.
I’ve listened to your shit since I was young. In 15 minutes, it will be my 28th birthday. You have been on air spewing your hate since I was four. Bless your little Viagra-strained heart and the First Amendment, no?
Your verbal brutalization of Sandra Fluke, and your minions joining you… THAT was a step too far.
As I wrote in my “Wyoming Monologues” piece, “Going Hungry”:
I want to climb to the tallest building I can find and take the loudest bullhorn in existence, and read these comments to a crowd of women important to these men. Their grandmothers, sisters, mothers, wives, girlfriends, kindergarten teachers – I want them all to know what these men think is a legitimate debate tactic. I want these women to know that if they step out of line, they too could be labeled cunts, bitches, dykes, fat ugly cows. I want those women to turn to these men and shame them for their misogyny. I want them to feel pain, not sharp, but an aching hollowness – much like a hungry stomach.
I want to scream as loud as I have to for every single one of the inhabitants of the gutter to hear me: "This is a coup d’état, motherfuckers!"
Logically, I cannot do this, but I can continue to speak. We can continue to speak. And yes, I am angry, but we have every right to be angry when just one of us is subject to cruelty…
So to you hoping that just the right combination of slurs will unlock such devastation in a woman’s being that you no longer have to tell her to shut the fuck up: I want you to listen.
Your opinions do not define and delegitimize us women.
In order to extinguish our humanity, you disregard your own.
"This is a coup d’état, motherfuckers!"
Noah’s Dad, a site dedicated to showing people with Down Syndrome are still, uh, people, spotted a Target ad that warms my heart. I’ll let him explain:
If you were browsing through this week’s Target ad you may have passed right over the adorable little boy in the bright orange shirt smiling at you on page 9! And if so, I’m glad!
The reason I’m glad? Well, that stylish young man in the orange shirt is Ryan. Ryan just so happened to have been born with Down syndrome, and I’m glad that Target included a model with down syndrome in their typical ad!
This wasn’t a “Special Clothing For Special People" catalog. There wasn’t a call out somewhere on the page proudly proclaiming that "Target’s proud to feature a model with Down syndrome in this week’s ad!" … In other words, they didn’t make a big deal out of it. I like that.
I like that too. As awful as Target and other soulless bigboxes have been (see donations to anti-gay candidates, cutting into the Thanksgiving holidays of employees for Black Friday, and breastfeeding moms), it’s great to see one of them do the right thing. The ad, from Noah’s Dad:
Finally Noah’s Dad gives us examples of why Target is doing it right:
I could list a hundred things Target said by running this ad, let me give you 5 that immediately come to mind:
- They said that people born with Down syndrome deserve to be treated the same as every other person on this planet.
- They said that it’s time for organizations to be intentional about seeking creative ways to help promote inclusion, not exclusion. (It’s no accident that Target used a model with Down syndrome in this ad; it was an intentional decision. If [we] want the world to be a place where everyone is treated equal we can’t just sit around and watch the days tick away. We have to be intentional. We have to do something.)
- They said that companies don’t have to call attention to the fact that they choose to be inclusive in order for people to notice their support for people with disabilities. In fact, by notmaking a big deal out of it they are doing a better job of showing their support for the special needs community.
- They said it’s important for the world to see people born with disabilities with a fresh set of eyes. That it’s time for us to lay down all the inaccurate stereotypes from the past and move forward embracing the future with true and accurate ones
- They said you don’t have to spend a lot for your kids to look good! (I mean come on, that shirt’s only five bucks!)
I think he nails it here with the point that companies can be inclusive without tooting their own horn about being inclusive. Whenever I see a “very special feature” highlighting individuals who are somehow not straight, white, adult males, I just want to bake a batch of these and hand them out with fanfare:
We live in a society where patting one’s self (or corporation) on the back seems to be the norm, so when a corporation like Target (or anyone) does the right thing without feeling the need to point it out, I give a thumbs up.
Lowe’s Home Improvement store attempts to weasel around pulling ads from All-American Muslim after succumbing to pressure from a
"family values" Islamophobic organization. It’s okay, because they “strongly support” the rights of their customers and employees. </sarcasm>
Meanwhile, Florida Family Association has doubled down on their claims about the show, releasing this statement:
Clearly this program is attempting to manipulate Americans into ignoring the threat of jihad and to influence them to believe that being concerned about the jihad threat would somehow victimize these nice people in this show.
It does victimize them. It perpetuated the idea that a handful of extremists represents all. Don’t make me define Christians by Fred Phelps, Timothy McVeigh, and Anders Behring Breivik because it makes my brain hurt. You know why? Because I know that’s not true.
But how come you all aren’t there protesting the acts of radical Christians every single day, and denouncing their actions on national television? I won’t be happy until I see moderate Christians out there all the time doing all of these things. It’s not enough for them to live their lives and accept American values - they must continuously denounce those in their religion who don’t.
Oh, and now Florida Family Association’s website is mostly down. They claim it’s because “of our real concern for the terrorism that is a way of life for some folks, we ourselves have become victims. Because we urge others to be vigilant, we become the targets. Don’t let it happen folks, take a stand before it is too late.” And then they appeal for your money.
And the award for woefully misplaced advertising goes to…
Posted without comment
Wikileaks updates Mastercard’s ads and it’s priceless. Thanks to Mastercard and other corporations, they’re operating under a financial blockade:
For six months now, five major US financial institutions, VISA, MasterCard, PayPal, Western Union and the Bank of America have tried to economically strangle WikiLeaks as a result of political pressure from Washington. The attack has blocked over 90% of the non-profit organization’s donations, costing some $15M in lost revenue. The attack is entirely outside of any due process or rule of law. In fact, in the only formal review to occur, the US Secretary of the Treasury, Timothy C. Geithner found, on January 12, that there were no lawful grounds to add WikiLeaks to a financial blockade.
The fact is, the blockade is not just against WikiLeaks. It is against the associative rights and economic rights of every VISA, MasterCard, PayPal and Bank of America account holder, who have been prevented from supporting the organization of their choice. We call on regulators around the world to investigate and de-license these banking institutions. They are not politically neutral and are not obeying the rule of law. When VISA and MasterCard will happily provide services to the Klu Klux Klan, but not to WikiLeaks, it is time to act.
Find out more here.